The Litter Less Campaign aims to reduce litter and affect long-term behaviour change among youth around the world
The Litter Less Campaign is a joint initiative of the MARS Wrigley Foundation and Foundation for Environmental Education. The campaign engages and educates children and young people on the issue of litter and waste, and encourages them to make positive choices.
The Litter Less Campaign was initiated in 2011 and has been implemented in different countries around the world for no less than eight years. This year, Phase IV will begin - involving 15 countries that run the campaign in schools through the Eco-Schools and/or Young Reporters for the Environment (YRE) programmes.
During Phase II, the Litter Less Campaign engaged more than:
To reduce the litter and waste footprint of communities through changes in students’ attitude
To increase student knowledge and practical skills in preventing and managing litter and waste in the contexts of the global sustainable development agenda (SDGs)
To improve students’ behaviour in preventing and managing litter and waste
To promote and improve the schools’ waste management
To create documentation of good practices and disseminate through social media and website
To collaborate with other schools nationally or internationally in order to disseminate good examples, encourage to take action and increase the positive impact
To create responsible youth through the ES programme methodology and educational principles
How does it work?
In the Litter Less Campaign for the Eco-Schools programme, participating schools will implement the Campaign through the Seven Steps.
Each school is required to monitor the waste and litter produced in schools with the aim of improving the waste management treatment. Each school also implements one Community Action Day, involving the whole school as well as parents, local stakeholders and Wrigley associates.
The campaign targets the behaviour, knowledge and opinion leadership of students. It aims for a 5-10% improvement.